SEO, as a term, is as simple as its full form; optimizing a website on Google and other major search engines. However, the process is quite complex and incomprehensible for a layperson. Sizzlemedia (http://www.sizzlemedia.co.uk), a Manchester based SEO and web design agency has reduced the definition and objective of SEO to bare bones through this short video. The video clearly demonstrates how important it is for a website to come top on searches for generating and increasing sales.