AUGMENTED REALITY CAMPAIGN BY HUNGAMA DIGITAL MEDIA AT THE AUTO EXPO
The Augmented Reality campaign conceptualised and designed by Hungama Digital Media for Mahindra XUV500 has become a huge hit at this year's Auto Expo. This is one of the first times that such an AR campaign has been brought to life giving the consumers at the show a lifetime memory. Those attending Auto Expo, stood a chance to experience augmented reality first hand, where they could virtually experience cheetah by their side, including petting the wild animal! By standing on the floor, a big screen over the XUV shows a cheetah walking in and standing next to the visitor. It's a total visual treat when the image is captured, it shows the visitor with the car and the cheetah with a watermark on the image -- Me with the cheetah! - XUV500. With such exceptional visuals, the consumers are left spellbound surrounded by the raw beauty of the cheetah on the mechanical lines of the cars.
