I recently did a Marketing Boot Camp in Calgary where I went over about 40 to 50 strategies that companies can use to market themselves. One of the strategies I went over was How To Optimize Google Places Categories.
If you have a properly optimized Google Places listing with properly optimized Google Places categories, then you stand a far better chance of getting higher rankings on Google and thus getting found.
Here is what you will see in this video on How To Optimize Google Places Categories:
1. A Google Tool that must use to see what categories you should look at
2. What to put in the categories to increase your likelihood of being found
3. One thing you must add to your categories listings to get found
4. How to increase your odds of getting found if you have multiple locations
http://salestipaday.com/2011/10/07/how-to-optimize-google-places-categories/
