Today's buyer is more empowered, skeptical and frugal than ever before -- a condition termed Frugalnomics. This requires a new set of B2B marketing and demand generation practices, moving beyond product / solution selling - to help better connect and engage buyers, facilitate the buyer's journey, and Fight Frugalnomics. Advice from Alinean on optimizing content marketing by implementing a value marketing program using interactive white papers, diagnostic assessments, Return on Investment (ROI) and Total Cost of Ownership (TCO).
