How to Market Your Retail Store - as part of the expert series by GeoBeats.
Our tendency all along has been to not advertise, we never did print advertising at all. We have managed to succeed by word of mouth mostly and we are incredibly lucky to be in the location that we are where so many people come and they just stop in.
Although recently I would say that we have been having a lot of success reaching out to people via social networking which is proving to be an important part of word of mouth for future of business.