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Chip Conley on Creating 'Evangelical' Customers

2012-02-01 1 Dailymotion

Chip Conley on Creating 'Evangelical' Customers
The Economist Marketing Forum - The Economist
Chip Conley, Founder and Chief Executive Officer of Joie de Vivre Hospitality, discusses building a standout brand in a crowded market at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.

Moderated by Martin Giles, Senior Business Correspondent, The Economist.