In part two of my interview with Steven Horn, vice president of programming for Metacafe, he further expands on our previous conversation about how Metacafe has decided to focus on premium short-from content, and how Metacafe's recent acquisition of action sports Go211.com helps bolster its unique editorial voice within the online video entertainment genre. According to Horn, Metacafe has taken a different approach than other online video entertainment sites by the way it build packages around its premium content. In particular, as Horn previously noted Metacafe's editors provide "deep content experiences" by programming related premium content around new movie releases. "These are the things you can do with editors, versus, just a random collection of videos that people are expected to search and sift through themselves. We cherry pick the best and put them together in these compelling unique content packages." Within the premium content space, Horn says that the Hollywood movie studios are the ones that have been playing the most online. They were the first on the Internet and have spent a lot of time and effort into their digital strategies. He reiterated that Metecafe's editors have those relationships with the studios and understand the content gives Metacafe the edge over other entertainment sites. For more information, go to: http://www.metacafe.com/ Also, see part one of this interview: http://bit.ly/h0eP9h Distributed by Tubemogul.
