Powerade launches its 2010 FIFA World Cup™ campaign with a new TV commercial featuring England star Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydration partner for every team at this summer’s tournament.
The new commercial, premiering on Sky Sports during the UEFA Champions League match between AC Milan and Manchester United on the 16th February 2010, sees a shirt-less Wayne Rooney fuelled by Powerade and its essential nutrients, take on a shirted Wayne Rooney fuelled by water, in a unique one-on-one skills and endurance duel. The two Rooneys enjoy a prolonged high intensity challenge in which only one of them can become victorious.
