Warner Bros. Discovery’s streaming service Max has introduced a new feature called Extra Member Add-On to curb password sharing, according to CNBC. The feature allows subscribers to add one non-household member to their account for a monthly fee, mirroring Netflix’s paid sharing model. The new add-on feature lets non-household members have their standalone account under the same subscription. The company’s broader effort to limit password sharing reflects an industry-wide push to increase revenue and maintain profitability in direct-to-consumer streaming.
