Anthropic unveiled Claude’s Max plan on Wednesday, according to CNBC. The new subscription tier for its AI chatbot targets heavy users with higher usage limits and early access to upcoming features. The plan matches OpenAI’s ChatGPT Pro tier. Product lead Scott White said demand for the Max plan has grown over the past year, driven by professionals in coding, media, finance, and marketing. Anthropic is backed by Amazon and has major clients, including Zoom, Pfizer, Snowflake, and Novo Nordisk.