CUPRA continues to redefine customer interaction through a unique immersive experience blending the real and virtual worlds. The brand has developed a specific app for the Meta Quest 3 ecosystem allowing users to discover more about CUPRA and configure their cars through mixed and virtual reality. Through the brand’s dealer network, customers visiting CUPRA Garages around the world can enjoy the experience, which has also been tested in a pilot program on selected Lufthansa Allegris flights, offering exclusive content for Business Class passengers.
