Building trust is challenging, especially for a brand. Whether providing a service or trying to sell something, a brand must first build confidence in its audience's heart. As the world is digitalizing, it is becoming harder for people to believe in a company's legitimacy. That is why brands and companies allow their customers to leave reviews after enjoying the services offered. These reviews allow other potential customers to get a glimpse of the brand's services and create transparency between the consumer and the company. One great example of building trust is done by "ConsumerERA." Further in this article, we will discuss how ConsumerERA used verified reviews to build customer trust and transparency and how other companies should learn from them.
