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Three quarters of Gen Z adults will ditch a main in favour of multiple starters

2025-03-26 188 Dailymotion

Three quarters of Gen Z adults will ditch a main meal in favour of multiple starters when eating out, a poll has revealed.

Over half (53 per cent) of those aged 18 to 28 prefer this pick-and-mix dining approach because they want a variety of flavours.

While 28 per cent are fed up with having to choose between the things they love, 18 per cent do it to dodge the dreaded food envy.

The younger generation are also the most likely (72 per cent) to consider themselves ‘bothists’ – those who refuse to settle for just one thing when they can have it all – compared to 54 per cent of Boomers.

Overall, the study of 2,000 adults commissioned by Cadbury to celebrate the launch of the Cadbury Dairy Milk Biscoff bar, found those embracing this ‘best of both worlds’ mindset apply it to everything from booking a beach and city holiday (52 per cent) to indulging in both sweet and savoury treats (52 per cent).