One in four Brits know more about pop culture than their savings accounts, according to a survey.
A poll of 2,000 adults found instead of confidently knowing the finer details of their savings, many of these could name the Premier League top scorer (39 per cent) and films nominated for best picture at the Oscars.
While others could easily list Taylor Swift albums (22 per cent) and name the actors who’ve played Doctor Who in recent years (22 per cent).
Some even know more about last year’s Christmas number one (21 per cent) and the winners of The Traitors in January (19 per cent) than how their savings are performing.
As a result, 44 per cent admit they are in desperate need of getting on top of their finances with a ‘financial spring clean.’
To help Brits take the first step and celebrate ISA season, Skipton Building Society [https://www.skipton.co.uk/savings/isas], which commissioned the survey, has teamed up with Bread Ahead bakery to give away free ISA buns – a sweet incentive to kick-start their financial spring clean.
The collaboration saw 1,000 iced buns served in London yesterday [Thurs], encouraging savers to make the most of ISA season – with advisors from the building society on hand to talk about the importance of spring cleaning your savings and how to make the most of your money.
Financial influencer Abigail Foster said: “It’s so easy to ignore our savings because life gets in the way, but that could mean missing out on better interest rates and tax-free perks.
