Elon Musk's X has raised the price of its Premium+ subscription plan to nearly $50 per month following the release of xAI’s Grok 3 model. The support page lists the new U.S. pricing at $40 monthly or $350 annually, while international rates have also increased. This marks the second price hike in recent months, following a December increase. Meanwhile, some Grok 3 features are locked behind a separate SuperGrok plan. Some Grok 3 features such as deep search and reasoning, are exclusive to the SuperGrok plan, while only a limited set is available to Premium+ users.