If you are considering hiring a senior marketing executive, it is important to define key responsibilities, track your current CPL, conversion rate, and revenue per customer, and set clear expectations for improvement.
Additionally, It is important to align these expectations with your marketing budget to ensure that the Fractional CMO can optimize spending to achieve the best results. Ultimately, the cost of hiring a Fractional CMO will be part of your marketing budget and will impact key customer acquisition metrics.
