https://msc.realfiedbook.com/?book=B00FPT9S40
A model for successful influence -- Characteristics of influential agents -- The dark side of influence -- Characteristics of suggestible targets -- Influence tactics: hard and soft -- How to make the most of soft tactics -- How context shapes influence -- Practicing impression management -- Selling and being sold -- Delivering effective speeches -- Developing negotiation skills -- Becoming a transformational leader.
