Porsche built the first sports car and developed its own high-performance engines, setting new standards in the premium car sector. When it comes to functions and components however that are non-differentiating, Porsche is a major integrator with many Tier-1 cooperations and reliance on technology from outside the company. But as digitization continues to transform the automotive industry and our perspective on mobility is disrupted, previously non-differentiating functions have the potential to be transformed to core Porsche DNA which truly makes a difference to our customers - and this is where his new role at Porsche starts.
