After a website is optimized for the search engines, some creative marketing can easily be done to help drive new traffic to your site. Many high traffic entertainment/humor websites use funny videos that are viewed for free by site visitors. In fact, many of these viral video clips that are sent around the world via e-mail originated from these websites. The only down side to starting a funny videos site is the initial cost to build it, and ongoing update costs, coupled with the bandwidth these websites consume, which can cost between $100-$1000/month just for hosting on a dedicated server.This is because these funny videos websites have hundreds or even thousands of downloadable videos available, and every time one is viewed there is a sizable amount of bandwidth consumed. So how do you take the idea from the funny videos platform and apply it to your own website? Webmasters can easily incorporate this creative marketing technique into their own eCommerce websites. Think about it this way. Most eCommerce websites have one primary function: To sell a product. The key to success with an eCommerce website is to rank high in the search engines and be found by someone looking for a product.Often times when a customer visits an eCommerce site, he or she sees the same basic format. There is a nice looking home page with an overview of the company and product line, and some pictures of featured products. Then the customer can find links to other product pages as well, or do a search for a product by keyword. But to get the customer to come back to your website and buy more products, there must be something that sets you apart from your competition.How can this be done?There are two effective methods to achieve this. In a nutshell, adding video media will bring a whole new dimension to your website to help drive new traffic and gain repeat visitors. In the case of an entertainment website, the funny videos are the catalyst that drives the repeat traffic to the website. In
