In 1995 Chanel brought these colors firmly into the mainstream when it launched a deep black-red polish. "Vamp" continued the Hollywood connection when the actress Uma Thurman in the film Pulp Fiction wore it that same year. Priced at $15 a bottle, Chanel's polish helped to create a market for high-priced nail products and paved the way for the success of companies like Urban Decay and Hard Candy-which made huge profits from manufacturing odd experimental colors for nails. In 1998 the American Jenai Lane created "mood nail polish" which is designed to change color according to body temperature-in reflection of one's mood.
