A list of customers is the most important asset a small business can create. If you're creating content online, you can easily start your customer list by allowing them to subscribe to your content via RSS or email using an online CRM database.
For more tips, download Web 2.0 For Your Small Business, a free ebook at http://www.lrsconsulting.ca/web20ebook.html or check out our blog at http://www.reginabusinessblog.com