Sean Stefan of LRS Consulting (http://www.lrsconsulting.ca and http://www.reginabusinessblog.com) provides this marketing tip vlog:
Advertising has become such a big part of our day to day lives. We are inundated with it, which is why we have all got so good at ignoring it. The other reason we’ve got so good at ignoring advertising is because we have become on-demand people. Internet marketing guru Rich Schefren calls this the Attention Age. Basically, people don’t have time to do just in case learning because by the time they get around to applying what they’ve learned, they’ll probably have to go back and re-learn it. That’s a big time waste. With the Internet, people know that they don’t have to pay attention to any mass media advertising because when they actually need information it will be available to them online and on demand.
