Search Engine Optimization by incorporating the elements of the search engine on a web page, a process for improving the visibility of a web site in the search engine results page (“native” or unpaid) organic (in SERPs). Optimization search engine the success of the campaign, as part of the improvement, and if it is not designed for carefully page Related Keywords optimization algorithm prominent search engine of, will be selected. Page Optimization of on and off-page: search engine optimization is divided into two basic areas. Optimization on the page, refer to the elements of the Web site, including HTML, the Web pages, such as text content and images. Page optimization is mainly back link (link pointing to the site from other related websites are optimized) refers to.