A recent study by the folks at Chief Marketer supports my experience with clients when it comes to social media.
The content requirements of social media outpaces even measurement issues as an obstacle to using social media. On the positive side it's rare these days to find a CEO or Executive Director who does not understand that social media is very relevant to their core audience.
Our search engine to the curated collection of sustainability leaders and citizens, EarthSayers.tv, provides a wealth of quality content for social media. See how we use our curated video channel on EarthSayers.tv to seed our social media network - here on LinkedIn, YouTube, Sustainability Advocate blog, Facebook, Pinterest, and Twitter using not only the content we create, but more importantly, content we aggregate then curate for relevancy and quality. This is particularly relevant for organizations who invest heavily in events, the source of invaluable content in terms of video from both the sessions as well as interviews at the Conference. It's premium content that needs to be carried well beyond the sponsoring organization's Website in order to impact search rankings and to significantly advance leaders in both thought and action.
Read More: http://3blmedia.com/News/Solving-Heavy-Content-Requirements-Social-Media
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