Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem @ http://www.reportsnreports.com/reports/276036-smartphone-strategies-how-devices-can-revitalize-the-role-of-operators-in-the-mobile-ecosystem.html
Synopsis
Revolution has been sweeping the mobile telecom world for years by the rise of a new ruler - the smartphone. In this report, Researcher Research presents strategies for mobile operators to use in response to the challenges brought by the new situation. It examines strategies such as device portfolios, Smartphone distribution, subsidies, buy-backs, trade-ins, reverse subsidies, own-branded devices, handset financing, data-sharing, tablets, OTT services. This report examines the device strategies of five mobile operators in depth: ATandT, MTS, Telefónica, China Unicom and Orange.
Introduction and Landscape
Revolution has been sweeping the mobile telecom world for the past few years. Despite being characterized by fast-paced change from its infancy, the industry has been shaken to its foundations by the rise of a new ruler: the smartphone. Under its reign, traffic has moved from voice to data, and power has shifted from the mobile operators to application developers, OTT service providers and most of all the leading OS providers.
