Over the years the 'Dahi Handi' festival has become very famous in Mumbai and Thane cities of Maharashtra due to following factors are increasing involvement by Political Parties in organizing 'Dahi Handi' events.Proliferation of 24-hour TV news channels and their 24-hour live coverage of 'Dahi Handi' events.Increase in sponsorships by Corporates to 'Dahi Handi' events for advertising their brands
Growing Competition among Political Parties in bringing Bollywood's leading Celebrities at 'Dahi Handi' venues.Organizers raising the Height of the Earthen Pots and increasing the Prize Money for breaking the high hung pots.
In 2012, one of Mumbai's leading Govinda Group (Human Pyramid forming group) namely the Jai Jawan Govinda Pathak from Jogeshwari had made an entry into the Guinness World Record and the Limca Book of Records by forming a Human Pyramid of 9-tier (43.79 feet tall) at the Dahi Handi event held in the Thane suburb of Mumbai.
In 2010, the Jai Jawan Govinda Group Jogeshwari had featured on BBC World News channel in its weekly feature programme-'India Business Report'.
Source: Wikipedia
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