CHALLENGE: ICQ launched a new version of the popular messenger. The main change is the introduction of video calls and we were asked to make a range of videos for online promotion of the messenger. IDEA: When we are overwhelmed by the emotions, we have no words to explain anything to others. Talking on the phone or using a messenger, we often imagine all that has been said not as it is in reality. Video calls is the simplest way to communicate your emotions to the fullest extent and with maximum accuracy. IMPLEMENTATION: In order to communicate our idea, we created a cartoon that shows how funny the situation can be when people try to imagine what their closest ones are saying without using the video calls.
