CHALLENGE To launch a new website for a well-known Russian music band Pompeya and to make it not only very noticeable online but really-really cheap. SOLUTION We decided to stage a grand share opening! We blew up FB walls by hiding the new website under share buttons and challenging fans to discover it by simple sharing. Share by share, the website was unveiled by all the fans working together. RESULTS 3000 Share buttons, 603 290 views on FB alone, solid buzz in lifestyle and music press. In the end around 1 000 000 people got to know about the launch of a new Pompeya website.
