Challenge To provide the release of a new “Spiderman” movie with an information support. At minimum cost. Idea We collaborated with the best “roofer” in Moscow – Vitaliy Raskalov. He climbs the highest points of Moscow without any permission of authorities. Thereby he usually becomes the central figure of newscasts. His fan club amounts to tens of thousands of people. We shot the video where Vitaliy climbed on the Shuhovskaya tower and met Spiderman on its top. Results: The video was released only in Raskalov’s personal blog, but in the first three days it gained about 400,000 views on Youtube and was published more than 100 times in different mass media.
