Martini asked us to highlight the fact that they care about their customers and encourage responsible drinking among clubbers. Many of us know how hard it is sometimes to get home when you're really drunk. That's why we made a Martini and Mini Taxi co-promotion. We set up a special Martini Takemehome Machine in club. When ordering any Martini cocktail at the bar, people received a straw they can use to blow into the Martini "Takemehome Machine". It measures the blood alcohol content and displays your status depending on the results. If the BAC is high, exceeding a certain limit, people will receive a discount on Mini Taxi services so they can get home safely.
