Kevin and Dave (Dave Surface in SL) discuss how value is extracted from virtual worlds through the reduction of cost and risk, where the greatest potential for patentable opportunities lie – be it hardware, software, networking, or process innovation – and what the implications may be for a virtual society. Dave is the CEO of Cranial Tap, Inc. and is a veteran online entertainment and video game professional with twenty years of experience producing compelling interactive products with Sega of Japan, Time Warner Cable, Lockheed Martin, America Online, Intel, General Electric and others.. He is responsible for the launch of nearly one hundred consumer products including video games, VoIP dashboards, social/community networks, switched circuit phone applications, user interfaces, interactive television and virtual world environments.