The Artline is the mightiest of pens. Working with the talented creatives, Dave Joubert, and Bart Pawlak at GPY&R Sydney, Mighty Nice have drawn, filmed, and animated a TVC that captures the fun that can be had with Artline Pens. A single artists hand is seen drawing the many different images with a variety of pens. However, there is a little visual trickery in the final TVC which is stitched together from multiple illustrations - each individually created by artists, We Buy Your Kids, Karl Kwasny, Greg Petchkovsky and Toby Pedersen.
