Without being able to show any products we were asked to come up with a video concept to launch the IKEA + HAY collaboration. We decided to focus on the product materials and create a mysterious and abstract teaser for the products to come in 2017. Client: IKEA Agency: Nikextension Concept: Barkas, Morten Kühl Christensen & Nikextension Art direction: Barkas and Morten Kühl Christensen Design & Animation: Morten Kühl Christensen Sound Design: Malthe Madsen
